[Not a baby toy, not a learning toy. Just the right amount of play]
Children around one year old like to hide things in their shoes or drawers because they're not just "seeing and touching" but are beginning to develop the will to "examine things for themselves" by inserting and removing, arranging, etc.
Mogi Mogi was designed to perfectly support this developmental stage.
[Ideas born from everyday behavior]
Whether they're squeezing something into a gap in the sofa or trying to fit something that looks like it will fit into a shoe hole, they're not just playing with matching shapes.
They're enjoying the "snug fit," the "comfortable fit," and the "slight resistance."
Mogi Mogi is designed to make this kind of play even more enjoyable.
[Just the right amount of resistance makes it addictive]
The base is made of a soft material, and the hole is shaped like a cross between a circle and a square, so various items fit perfectly.
It's neither too loose nor too stiff, and is adjusted so that children can feel the sensation of "pushing" and "settling" with their own strength.
This "slightly more forceful" feeling keeps children hooked, time and time again.
[There are nine holes, but only six pieces. Space is the key to freedom.]
By not filling everything in perfectly, one-year-olds begin to experiment with free combinations—swapping, stacking, arranging—and enjoying open-ended trial and error.
[Abstract shapes stimulate imagination.]
Abstract shapes that seem familiar, yet are unclear, spark interest in the everyday objects that children around one year old come into contact with every day.
What might look like a brush to an adult might look like an octopus or a broom to a one-year-old. It's this ambiguity that encourages children to explore their imaginations and think, "Maybe this is ___!"
[No rules, no right answers, so it's always fun.]
There are no lights, no sounds, and no instructions on how to use it.
But even so, children always stop in front of this toy. Simply placing it in front of them allows them to discover new ways to play and become engrossed in it.
Recommended Ages: 1 Year and Up
Line them up, stack them, combine them... they're experimenting and creating!
This toy is designed to tap into the fundamental curiosity of one-year-olds around the world, encouraging them to naturally experiment with different uses and combinations. As they grow, they'll create more and more playful ideas on their own.
Product Dimensions: 22cm W x 22cm D x 4.5cm H (toy only)
Set Contents: Tray, bottle, can, container with lid, brush, tube, ball
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